Creating a simple competition chart

To create the chart like this one, do the following:

   1.   Select all necessary data - in this example, C2:D2, C13:D13:

   2.   On the Insert tab, in the Charts group, click the Insert Column or Bar Chart button:

From the Insert Column or Bar Chart dropdown list, select Clustered Bar:

   3.   Right-click on the chart and in the popup menu, select Add Data Labels and again Add Data Labels:

   4.   Select one of the data labels:

   5.   Right-click on the selected data label and select Format Data Label... in the popup menu:

   6.   On the Format Data Label pane, on the Fill & Line tab, in the Fill section:

• Choose Picture or texture fill,
• Click on the Insert... button:
  
• In the Insert Pictures dialog box, choose the picture location, select the picture file, and then click Open or Insert:

   7.   Make changes for the second data label (repeat steps 4 - 6 for it).

Make any other adjustments to get the look you desire, see also Creating a chart with dynamic labels.

See also this tip in French: Créer un graphique de compétition simple.