How to Write Good Alt Text for Images in 2023

Office 365
Images enhance the usability of a piece of content. They make it more skimmable and interesting and set a website apart from a regular black-and-white bookish page. However, when it comes to writing descriptive texts for the images, most people take it lightly.

Today, if you are not catering to visual content consumers, you are missing out on a whole lot of organic traffic. Alt text is your ticket to tapping into this highly potential traffic source. In this article, an experienced writer who offers to write my essay for me to undergraduate and graduate students, as well as business owners, explains how important alt text is for SEO and how to optimize image text to generate better outcomes.

How Does a Good Alt Text Impact SEO?

Google and many other search engines evaluate the rank of a webpage based on how authentic and original the content is and how it adds value for the visitors. So, a well-optimized description ensures the picture is read by screen readers and is accessible to people who have restrictive abilities of any sort.

Additionally, when an image doesn’t load, the description tells the visitor about it, which is beneficial if the information adds context to the content. These factors do contribute to SEO ranking. However, the best part is that Google crawlers crawl such images and index them as separate entities.

It is a great way to appear in image search results and improve your website’s visibility. The feature is especially useful when the pictures on your webpage comprise graphics, infographics, charts, or any other kind of informative content. You can also ask for alt text for the pictures used in your paper when you ask to write paper for money from a writing service.

5 Tips to Write Good Alt Texts for Your Website

Be Specific and Descriptive

Think from a visually impaired person’s perspective and try to come up with a description that is concise yet gives the full context. Be specific about the content in the image and describe it as you see it. You can add more description about the characteristics in the image, include color and distinct aspects of the object, and paint a little about the background.

Take the below picture for an example:

Little girl sitting on grass smelling white flowers

What can be the different ways to write an alt text for it?

  • 1.   Baby-smelling flowers (Poor)
  • 2.   Little girl smelling white flowers (Better)
  • 3.   Little girl sitting on grass smelling white flowers (Good)

Screen readers usually cut off an alt text at 125 characters. So, it is advised to confine your image description within the mentioned limit.

Subtly Include a Keyword

It is a good practice to include a keyword in the alt text wherever it fits. However, many people use this technique to overstuff keywords to the point where the sentence stops making sense. It really hampers your SEO game because Google flags such keyword stuffing.

You can play around with the words and include a suitable keyword in a way that looks practical. Make sure that the clause or the sentence in your image description is meaningful despite the keyword.

For example, let’s say you sell silver statement jewelry, and one of your target keywords is minimalist silver rings. Following is the image on your website:

Close-up picture of minimalist silver rings worn by a model

Here’s how you can write the alt text with the keyword:

“Close-up picture of minimalist silver rings worn by a model.”

The keyword in the description will allow the crawlers to index the image in Google’s data. It increases the possibility of the image being shown in the image search results on SERP.

Don’t Add Alt Text to Decorative Images

Decorative images are included to add aesthetics to a website or a blog. These images don’t serve a purpose, hold context, or add value to the content. So, there is no sense in giving them descriptions. The screen readers will skip such images, and search engines won’t crawl them either.

Skip Alt Text if It’s Already Covered in the Content

You can skip adding an alt text altogether if it only repeats what’s already mentioned in the content. For example, if the content on the image is just a graphic representation of something written on the webpage, or the picture repeats the information written in the caption, you don’t need to rewrite it in the description.

However, if you wish to include the image in the Google Image Search Results because the image in itself is very informative, you must add an alt text with a keyword.

Use Words Wisely

It is a well-known fact that fluff reduces the quality of a written piece. The best paper writing services maintain the quality of the write-up by removing unnecessary information and repetitiveness.

The same goes for alt texts. You have to ensure that your description is meaningful, doesn’t use offensive terms, doesn’t sound judgemental or racist, and is written keeping the readers in mind. Keep it concise and grammatically correct.


Even if you are a student who manages a website as a side business or runs a blog, you can make the most of it by following SEO best practices. Alt text optimization is one of the best ways to boost your webpage’s traffic. So, use the above tips and stay at the top of your SEO game.

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